Libra and Attraction

Libra 2006 Libra – another month under the influence of Venus. However unlike her influence on Taurus, which is about sensual things and money, here she is interested in harmony, balance and exchanging ideas in relationships. Venus is often thought of as the beautiful goddess, shown in all her glory in Botticelli’s painting of her birth. However, she was not always …

Website Analysis 

Virgo 2006 Since this is the month of Virgo, it seems appropriate to look at how astrology can be used to analyse one method of company communication: company websites. Virgo is a sign that has links with the planet Mercury, who has communication as one of his tasks. This can be confusing to new astrologers because Mercury is also connected …

Company Clock – what time is it in your company?

Gemini 2006 As many modern business writers consider companies to be living organisms, and many astrologers consider that all astrological techniques should work for all entities, there is no apparent reason why the Life Clock technique, developed by Bruno Huber, could not be adapted for use in companies. Bruno Huber was a Swiss astrologer who developed a method called Age …

Money, money, money

Taurus 2006 Astrologers work with the twelve signs of the zodiac.  These signs can seen as archetypes. Interestingly, Peter Senge in his business book ‘The Fifth Discipline’ refers to twelve systems archetypes: “Presently researchers have identified about a dozen systems archetypes, nine of which are presented in this book”. Although Senge’s archetypes are not the same as the zodiac signs, the …